Lion's Den INSIDE™ FAQs

Lion's Den INSIDE™ FAQs

Find answers to frequently asked questions about the Lion's Den INSIDE™ program.

How do I sign up for Lion's Den INSIDE™?
It's easy! Simply create an account at or you can sign up in store! Check out our store locator for a location near you.
How do I log into the member portal?
To log into your account for the first time, please visit the Lion's Den INSIDE™ member portal here: login click the "Get a Password" tab and enter the email you used when you registered for Lion's Den INSIDE™ (you will only need to do this step once). Click "Send Email" and you will be emailed a one-time passcode. Use this passcode and the email you registered with to log in at the member portal. Then, you will be prompted to reset your password and update your settings.
How old do you have to be to join Lion's Den INSIDE?
You must be 18 years or older to join the Lion's Den INSIDE rewards program.
Does it cost anything to join INSIDE™?
Not at all! Our rewards program is completely free to join.
What’s included in the Lion's Den INSIDE™ Program?
Earn points and redeem them for dollars off your purchases. Access to the member portal where you can track your points and view special offers. Add your rewards card to Google Pay or Apple Wallet. Invitations to exclusive member only events. Special birthday rewards. Access to members only deals, special offers and contests. Get weekly updates and our latest promotions. 
What do I need to sign up?
To sign up for Lion's Den INSIDE™ we will need some basic information: Your legal first and last name A valid email address (Sorry, cell phone email addresses will not be accepted.) A valid phone number Postal code Birthdate 

Why do you need my email and phone number?
If there is an issue with your account, we use this information to lookup your account details. You can also opt-in to email or text message notifications when you sign up. You may opt out or change your communication preferences at any time by logging in to your member portal. Your privacy is important to us; we will not sell your information to third party sources. 
How do I earn points?
Earn points by making purchases or participating in member events. Points for purchases are equivalent to the price of the items in your purchase (excludes taxes). Example: If you purchase an item for $50, you will receive 50 points. There will also be bonus days where you may earn double or triple points just for shopping with us! Earning Points In-Store: If you are registered, we will reward your account the appropriate amount of points associated with your purchase during checkout. Earning Points Online: As long as you are registered and logged into your account, you will automatically earn points with each online purchase. 
Do my points ever expire?
Yes – your rewards points expire after 730 days (24 months) of inactivity.
How do I spend my Lion's Den INSIDE™ points?
Once you have accumulated 150 points (resulting from $150 in qualifying purchases), you will see one of two things. If you are shopping online you will see an option at checkout under the payment options that will allow you to spend points online (You must be logged into your account to spend your points). If you are shopping in a store, please see a store associate at checkout to spend your points. You may take advantage of either option at any time, provided your points have not expired.
How many points may I spend at once?
You may use as many rewards points that you have in your account. However, you must reach 150 points to receive your first $10 OFF. For example: if you have 200 points, you can use your $13.33 in rewards. All pre-tax purchases must be of greater or equal value than the amount of points being redeemed.   After you have spent your rewards, you must accumulate enough points to reach the $10 threshold before you can use rewards towards purchases again. For example: if you have $15 in rewards and you use $10 on a purchase, you now have $5 left over. You must now wait until you have accumulated a total of $10 before you can redeem your rewards again on purchases. 
Can I use my accumulated Lion's Den INSIDE™ points toward a product that costs less than $10?
Yes, but no cash will be returned.
How can I check my points balance or make changes to my account?
Simply log in to your member portal here:
What are birthday rewards?
On your birthday we will send you a special treat! It might be an exclusive offer, bonus points or a free gift. We change this up regularly, so keep an eye on your inbox!
How do I know when I have a special offer available?
When a special offer is available, you will be notified via email. If you aren’t receiving email notifications, make sure we have the correct email address associated with your account. You can adjust these preferences and see your offers by logging into your member portal. If you have opted out of communications, you will not receive offers.
Can my significant other use the account?
No. Rewards accounts can only be registered to one person, and points can only be redeemed by the account holder. 
Can I share or gift my account to someone?
No. For safety and privacy, we do not allow sharing or gifting of accounts. Rewards accounts are individual and can only be registered to one person, but we can associate multiple card numbers with one account. 
How do I use my points online?
If you would like to shop online, you will need to create an account with our web-store (use the email address you used when you registered for Lion's Den INSIDE™). To create a new account, please visit:
What happens if I need to cancel an order?
The points you earned for that transaction will be deducted from your balance.
Can I still get free shipping if I spend points?
Yes. Free/discounted shipping still applies to orders having a subtotal of $75 or more after discounts/coupons have been applied.
Does my account ever expire?
No – your rewards account will not be deactivated for inactivity.
Can I merge accounts?
Yes. We are able to merge duplicate accounts only. To combine duplicate accounts, the names on both accounts must match. Both accounts must belong to you and cannot belong to other individuals. This includes significant others, friends, or family. Combining accounts is a one-time process that cannot be undone.
Do I earn points for transactions where I am also spending points?
Yes. If you are spending points, you will also earn points based on the prices of the items in your cart or basket.

Membership and General Terms/Conditions

Updated May 15th, 2023

The Lion's Den rewards program (or Lion's Den INSIDE™, formerly "LD rewards™") is sponsored by Lion's Den (an LD Management Company). By becoming a member of the Lion's Den INSIDE™ program, members agree to receive advertising, marketing materials and other communications from Lion's Den except where expressly disallowed as a profile preference. The Lion's Den logo, Lion's Den INSIDE™ logo and other logos and tag-lines are the intellectual property of Lion's Den. Membership rules are void to the extent where prohibited by law. Taxes may apply where required by law.

Lion's Den INSIDE™ program membership ("Membership") is open to individuals of at least 18 years of age. Commercial customers and others purchasing items for resale are not eligible for membership. Employees of Lion's Den, its affiliates and subsidiaries, and their spouses and children under the age of 23 living at home are not eligible for this Membership.

Membership is nontransferable and subject to present and future program rules. Membership is valid only at participating Lion's Den, U.S. retail store locations and online at and Enrollment becomes effective and acceptance of these terms and conditions begins when a new member enrolls in the Lion's Den INSIDE™ program. Lion's Den may change the Lion's Den INSIDE™ rules, regulations, benefits, conditions of participation, or point levels for rewards, in whole or in part, at any time without notice, even though changes may affect the value of the points already accumulated. Lion's Den may change or terminate program partners, withdraw, limit, modify or cancel any reward, increase the points required for any reward, modify or regulate the transferability of rewards or benefits, institute or add reward blackout dates or limit the number of rewards for use by any one individual on any one purchase.

Abuse of the Lion's Den INSIDE™, including failure to follow program policies and procedures, the sale or barter of reward certificates, product, points or promotional offers, using multiple rewards accounts in an effort to abuse the Lion's Den INSIDE™ rewards program, and any misrepresentation of fact relating thereto or other improper conduct as determined by Lion's Den in its sole judgment, may result in cancellation of the member's account and future disqualification from program participation, forfeiture of all points accrued, cancellation of previously issued but unused reward certificates, and termination of the business relationship with Lion's Den. In connection with the enforcement of any of the terms and conditions governing the Lion's Den INSIDE™ program, Lion's Den reserves the right to take appropriate legal action, as it deems necessary, and to recover damages, attorneys' fees and court costs.

Lion's Den reserves the right to interpret and apply the policies and procedures communicated in these terms and conditions. All determinations by Lion's Den shall be final and conclusive in each case. These terms and conditions supersede all previously published terms and conditions.

As a condition of membership, Lion's Den INSIDE™ members may receive print/electronic point statements, Lion's Den INSIDE™ updates and other related materials at the discretion of Lion's Den. Lion's Den reserves the right to cease mailing of Lion's Den INSIDE™ updates and related materials to any Lion's Den INSIDE™ member at any time.

A member can view his or her account activity online by logging into the member portal at For information about an individual account or any other program-related questions or information, please contact customer service.

Phone: (800) 345-3308

US Mail:

Lion's Den

Attn: Customer Service

110 E Wilson Bridge RD

Ste 100

Worthington, OH 43085

Lion's Den reserves the right to make Lion's Den INSIDE™ points and promotional offers available to select members based on purchase activity, geographic location, program participation, or information supplied by the member.

A member may cancel his or her Membership at any time by notifying Lion's Den by email or telephone. Lion's Den, in its sole discretion reserves the right to cancel an individual Membership at any time.

If there is no account activity for 24 months, forfeiture of all accrued points will occur.

Privacy Policy: The information provided by the member will be handled according to the Lion's Den Privacy Policy. If a member is interested in learning more about Lion's Den privacy practices, please visit

As a member of Lion's Den INSIDE™, members earn one point for every ($1 USD) spent on eligible product purchases, so long as the member's Lion's Den INSIDE™ account/card number number is provided at time of purchase in-store, or when members login to their online account.

Purchases earn points at the following rates:

All products purchased will earn 1 point for every dollar spent on eligible product purchases.

Points earned will be rounded down to the nearest whole dollar amount. For in store purchases, points earned will be rounded down to the nearest whole dollar amount of the transaction total. For online purchases, points earned will be rounded down to the nearest whole dollar amount per unique item purchased.

Points will post to the member's account within approximately 24-48 hours from in-store purchase or date of shipment. No adjustments to the member's account ("Account") will be made after 90 days from the actual purchase date.

Point calculations are based upon dollars spent at checkout on eligible purchases less any dollars spent on sales tax, state fees, shipping charges, delivery charges, restocking fees, in-store discounts, coupons, rebates applied at the time of purchase, the dollar amount of available mail-in rebates at the time of purchase of any product or service, or other excluded charges.

Lion's Den INSIDE™ points are valid for 24 months from the date of posting to the member's account. Lion's Den reserves the right to change Lion's Den INSIDE™ at any time without notice, including imposition of new point expiration dates.

All points and subsequent rewards must be earned and used according to the terms and conditions of the Lion's Den INSIDE™ program. Lion's Den has the right to make the final decision on whether a purchase qualifies for Lion's Den INSIDE™. Earned points will be reflected to the customer account within 24-48 hours of earning said points.

Points are not transferable and may not be combined among Lion's Den INSIDEmembers or conveyed by any means to anyone, including through a member's estate, and may not pass to a members' successors and assigns. Accrued points do not constitute property of the member. Accrued points are not transferable by the member (i) upon death, (ii) as part of a domestic relations matter, or (iii) otherwise.

After a member has earned 150 points in the Lion's Den INSIDE™ program, members will be eligible to receive a reward certificate ("Certificate") redeemable for $10 off the purchase of any eligible products or services at participating Lion's Den retail store locations or online stores.

Certificates will be accessible via the customer's online account portal at once the customer reaches 150 points. Customers will receive monthly emails or SMS notifications (whichever you opted into at sign up) containing their point balance.

Lion's Den is not responsible for communications, including reward certificates, lost due to change of email address or other contact information. Points that remain on a member's account expire and are forfeited if the program is terminated. In the event that a member returns merchandise that was partially or wholly paid for with a reward certificate(s), the reward certificate(s) used in connection with such a purchase shall not be reissued, and no points representing such reward certificate(s) shall be reissued to such member's account.

By providing their email address at time of sign-up, the customer authorizes email communications from Lion's Den. The customer may opt-out of these emails at any time by following the unsubscribe link in the email communication or contacting customer service.

Certificates are valid for 330 days from date of issue. Lion's Den reserves the right to change Lion's Den INSIDE™ at any time without notice, including imposition of new certificate expiration dates.

Certificates may be used in conjunction with other certificates and most other discounts or offers toward the purchase of products, not to exceed purchase amount. No photocopies or facsimiles accepted.

Certificates are not valid on prior purchases, certain products and services, purchase of Lion's Den Gift Cards and eGift Cards, or for tax or state fees. Certificates are not redeemable for cash and no change/currency will be given for certificate redemption. Members may be notified of additional ineligible products and services. Other restrictions may apply. Lost, stolen, or expired Certificates will not be replaced.

Certificates are not transferable and may not be combined among Lion's Den INSIDE™ members or conveyed by any means to anyone, including through a member's estate, and may not pass to members' successors and assigns. Reward certificates do not constitute property of the member. Certificates are not transferable by the member (i) upon death, (ii) as part of a domestic relations matter, or (iii) otherwise.



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